Why Visual?

Text is the new white space

AI is transforming the way we produce visual and written content. But its application mirrors the classic Gibson quote:

“The future is already here – it's just not evenly distributed.”

Text-based tools have benefited immensely, and the resulting flood of AI-created content has made visual marketing critically important for brands looking to stay afloat. But AI-powered visual workflows lag severely behind, most just thinly skinned interfaces atop the underlying generative technology. Multiplayer? You wish.

The creative bottlenecks plaguing content and growth teams persist even as they muster under the AI-era’s relentless clarion call “more, better, faster.”

Companies are forced to choose: pump out slop at scale (and risk nerfing their brand), or procure outsize budgets for manual production in Adobe or Canva.

What if there was another way?

A picture is worth a thousand tokens

On its own, AI is not the panacea so often hyped. But natively integrated into existing workflows? It can give teams superpowers.

/imagine a design platform that empowers teams to collaboratively and consistently create on-brand assets at scale.

This middle ground is where the next generation of technology will be built—extending, augmenting, enhancing—where the familiar meets the future. And we believe it's time to more evenly distribute the AI-assisted future to design; you shouldn’t have to 10x your marketing budget to achieve 10x results.

That’s why we’re building Visual—because we envision a future that promotes design while adapting for scale, where you can have all three: more, better and faster.

What comes next?

Look out for updates on our site (or via our newsletter), and be sure to check out our blog which we’re growing into a hub for AI+design related content.