How to Repurpose Your Blog Posts into Social Media Content

More often than not, we are all being tasked with "doing more with less." Less time, less resources, less headcount, less budget. Finding ways to reuse and repurpose content is a key tactic to utilizing the time and research to your advantage.

You've already put in the work to create great blog posts. In this post, discover 4 ways to repurpose your blog content for social media. Learn how to turn your posts into bite-sized, shareable content that grabs attention.

What is a blog post repurposing strategy?

A blog post repurposing strategy involves taking existing blog content and adapting it into various formats or mediums for distribution across different platforms. This strategy aims to maximize the value of your content by reaching new audiences, improving engagement, and achieving specific marketing goals without creating entirely new content from scratch.

By repurposing blog posts into formats such as social media posts, infographics, videos, podcasts, lead magnets, or webinars, businesses can extend the reach and lifespan of their content, optimize resources, and adapt to changing audience preferences and digital marketing trends.

Why repurpose blog posts for social media?

Not everyone is a fan of reading blog posts, and simply sharing links on social media might not catch everyone's attention. By repurposing blog content for social media, we can make it more accessible and engaging for a wider audience. Social media offers different formats for content consumption - whether it's reading, listening, or watching - to cater to diverse audience preferences.

Repurposing blog content is a time-saver, especially when brainstorming ideas for social media content calendars. By repurposing existing blog posts, you can keep offering valuable information to your social media audience without the pressure of constantly generating new ideas.

Effective repurposing of blog content for social media involves getting to know what your audience likes and matching it with your social media objectives. The secret to successful repurposing is doing it right and learning to tweak content for various platforms.

4 ways to repurpose your blog content

1. Quotes to social media images

Transform the valuable insights from your blog into engaging content for your social media followers. Extract powerful statements or quotes from your blog posts to create compelling text or graphic quotes, perfectly suited for various platforms.

For brief, impactful messaging, text quotes are excellent for X (formerly Twitter), allowing you to convey significant ideas in concise posts. On the other hand, graphic quotes combine motivational words with visually appealing graphics, making them highly effective for visual platforms like Instagram, Facebook, LinkedIn and Pinterest.

When sifting through your blog for quotable content, pay special attention to the opening and concluding sentences of paragraphs. These are often the most striking, designed to captivate readers at the start and leave a lasting impression at the end.

Here is an example of how a compelling statement from our blog post was adapted into a visually appealing quote graphic for Instagram.

2. Image carousel from key points

Summarize the key points of your blog into an image carousel for platforms like Instagram and LinkedIn. This method provides a visual and engaging summary of your content, encouraging viewers to seek out the full post.

This is your chance to let your creative flair shine. Drawing inspiration from our blog article "Getting Started with Social Media Marketing for Small Business," we polished the content to create short, informative sections. These insights were then translated into a 'carousel' post tailored for Instagram. These posts consist of a series of images that users can effortlessly swipe through.

An initial image sets the stage for the blog post topic, and a concluding image invites viewers to check out our blog for further details.

3. Bite-sized social media snippets

Break down your long-form content into smaller, bite-sized pieces perfect for LinkedIn or Facebook. Example: Identify which parts of a blog can be formatted like the highest performing types of LinkedIn posts.

Example by Derek Flint

If you have lots of valuable, long blog posts in your archive ready for social media, it's time to take action.

Your detailed content is a goldmine of potential, just waiting to be unleashed by mastering the art of repurposing.‍

4. Transform Topics into Q&A Posts

Use the subject matter of your blog as a basis for Q&A style posts. This not only highlights your expertise but also encourages interaction by inviting followers to answer your questions or ask their questions.

One great way to boost engagement is by asking thought-provoking questions to your audience. Invite them to share their perspectives on different topics or their personal experiences and views. This not only sparks interesting discussions but also enhances interaction with your blog content, attracting more attention and engagement from your followers.

Ready to repurpose your blog content effectively?

By strategically repurposing your blog posts, you not only extend the life of your content but also boost its chances of reaching more people. Remember, what might feel like old news to you could bring new perspectives to someone new to it.

This method offers a range of benefits for small businesses and content creators:

• Boosts reach & visibility: Utilizing social media platforms as a conduit for your repurposed content significantly widens your audience base, attracting potential customers who may not have stumbled upon your blog otherwise.

• Maximizes content value: Transforming a single blog post into various snippets for social media allows you to extract maximum value from your initial content creation efforts, ensuring that no insight goes unnoticed.

• Saves time & resources: Leveraging already existing content to feed your social media channels releases valuable time and resources, enabling you to concentrate on other critical aspects of your business.

Allowing your content to merely sit idle on your blog is a missed opportunity. Breathe new life into it by showcasing it to the millions yet to discover it. Remember, the key is to "Repurpose with Purpose."