Should We Use AI for Writing Our Content?

A Thoughtful Guide for Writers, Marketers, and Creators

AI is everywhere right now. For marketers, copywriters, social media managers, and small business owners, it promises speed, scale, and support. But underneath that promise sits a bigger, more personal question:

If AI can write… does that make your writing less valuable?

Let’s get something out of the way early: If you’ve ever felt uncertain or conflicted about using AI to create content, you’re not alone. Many of us—especially those who write for a living or build brands through our words—feel that tension. The technology is new. The implications are big. And the stakes feel high.

This post isn’t about hyping AI or dismissing it. It’s about helping you—a human writer or creative thinker—decide when (and how) to use AI in a way that supports your work without replacing your voice.

Writing with empathy—for yourself and your audience

At its best, writing isn’t just about getting a message across. It’s about connecting. Teaching. Persuading. Sometimes even healing.

AI can assist in those efforts, but it can’t lead them. That’s your job—and you’re really good at it.

So the question isn’t should we use AI to write. It’s how do we use AI thoughtfully, responsibly, and without losing the spark that makes content worth reading in the first place?

Let’s break it down.

Why are you writing this content?

Before you even open a blank doc or prompt an AI, ask yourself:

• Is this content meant to educate, inspire, or convert?

• Does it need to feel deeply personal, or just clear and helpful?

• Will it be skimmed quickly, or read slowly and reflectively?

There’s no right answer—just the right tool for the task. If you're writing a podcast summary or FAQ page, AI might be perfect. If you're drafting a mission statement, personal story, or brand manifesto—your voice matters more than ever.

Who are you writing for?

Different audiences expect different kinds of content.

If your readers want:

• Straightforward info

• Quick takeaways

• SEO-friendly how-tos

…then using AI to generate a starting point makes sense.

But if your audience shows up for:

• Honest reflection

• Relatable storytelling

• Strong opinions and original perspective

…then they’re really showing up for you. That’s not something to outsource to AI.

What makes your voice worth reading?

You are not just a content machine. You’re a creative person with:

• Opinions

• Memories

• Turns of phrase only you would use

• Insights shaped by your specific lived experience

AI can structure your thoughts.  But only you can bring meaning to them. So when you write something that matters—even if it’s just a caption or email—that spark comes from you. AI can assist, but it can’t replace that.

When AI helps (and when it doesn’t)

AI works well for:

• First drafts of general blog posts

• SEO and keyword-focused content

• Product descriptions or summaries

• Social media variations (short-form especially)

• Research gathering and outlining

AI isn’t great for:

• Thought leadership or opinion essays

• Deeply emotional writing

• Humor, sarcasm, or subtlety

• Storytelling that hinges on lived experience

• Topics that require context, ethics, or cultural nuance

Pros of AI—when you’re in the driver’s seat

Let’s give AI some credit. Used right, it can:

• Speed up research and drafting

• Break blank-page syndrome

• Help scale multi-format content

• Create consistency across large content systems

If you’re managing dozens of blog posts, campaigns, or landing pages, it’s an incredibly useful partner.

The risks—and why human writers still M=matter

• AI can’t write with nuance or empathy

• It may generate inaccuracies, clichés, or tone-deaf phrasing

• It can’t tell if something “feels right”—only you can do that

• Relying too heavily can flatten your voice or dilute your brand

Even the best AI writing is only as good as the human who reviews, edits, and improves it.

What it feels like: Writing with AI vs. writing alone

Writing with AI

Imagine assembling something with IKEA instructions. Efficient, structured, and reasonably stylish—but not exactly expressive.

AI can get you started quickly. But the result might feel generic if you don’t intervene. It’s a great drafting tool—not a finishing one.

Writing Without AI

It’s more like carving a sculpture from a block of stone. Slower. Messier. More frustrating. But also more alive.

You find insights you didn’t know you had. You chase a sentence that surprises you. You feel what you're writing—and so does your reader.

A human-first AI writing workflow (yes, you can have both)

If you want to blend AI with your voice, here’s one way to do it:

1. Start with your own idea or outline: What do you really want to say?

2. Use AI to generate a first draft or summary: Treat it like a rough sketch—not the final word.

3. Rewrite with intention: Add your voice, your opinion, your story.

4. Edit as a reader, not just a writer: Does it feel human? Would you want to read it?

Final thought: You’re still the writer

AI may be fast, but it’s not inspired. It doesn’t get goosebumps. It can’t surprise itself—or your reader. That’s why you still matter. That’s why your voice still matters. And that’s why the future of content isn’t about choosing between AI and human writers—it’s about using tools to support the people behind the words.