40 Brand Visuals Every Startup Should Have in Their Toolkit

Website & Product

Your website is likely one of the first points of contact a customer has with your brand. The visuals you include should effectively communicate your product’s value and guide users to make a move. 

• Homepage hero image: Make the message clear. Show your product in action. 

• App screenshots with device frames: Give real context, not just a floating UI. 

• Product feature graphics: Use icons or simple illustrations to clarify key benefits. 

• Section header visuals: Break up text-heavy areas and guide the eye to keep reading.

• Pricing comparison illustrations: Help users self-select the right plan, fast. 

• CTA options: Design and test multiple call-to-action styles. 

Fundraising & Pitch

The rule of thumb is this: Investors need to “get it” in 5 slides or less. These visuals help you communicate your traction and potential with clarity and precision. 

• Investor deck slide visuals: Keep them on-brand, clean, and punchy. Sequoia Capital's pitch deck template is a solid starting point.  

• TAM/SAM/SOM graphic: Skip the spreadsheets and show the market size visually. 

• Team intro slide: Stick to professional photos, a simple layout, and a quick read. 

• Customer logos or traction visual: Build trust with recognizable brands and proof of growth.

• Use-of-funds graphic: Don’t be afraid of a classic pie chart, but keep it compelling. 

• Value prop visuals: Turn what makes you different into a clear graphic. 

Social & Community

Social media is where your brand personality lives, and consistency is key. Stay active and stay relevant without reinventing the wheel every time. This blog can help kickstart your next social campaign. 

• LinkedIn quote card: These are best used for founder POVs or team member highlights.

• Instagram carousel templates: Educational content packs a punch when presented in a swipeable format. 

• Twitter/X feature announcement: Keep your content short, clear, and branded to stand out.

• Culture or team highlight visuals: Use photos and graphics to show off your values.

• UGC reshare templates: Make user-generated content feel native to your brand.

• LinkedIn carousel templates: Use these for thought leadership, growth learnings, or behind-the-scenes stories. 

Email & Lifecycle

Email is where conversions happen, so don’t let it fall to the wayside. After an open, the right design drives clicks and kickstarts the customer journey. 

• Launch announcement banners: Use big visuals with bold messages!

• Drip campaign visuals: Take your users on a journey, with consistent style throughout. 

• Newsletter headers: Set a recognizable tone for each edition. 

• Product update emails: Highlight what’s new and improved with visuals.

• “What’s new” digest visuals: Turn a changelog into a scroll-stopper.

Blog & Content

Your content is only as engaging as its packaging! Visuals help you explain complex ideas fast, keep readers engaged, and build brand recognition over time.

• Header images for blog posts: Instantly set the tone at the top of the page.

• Pull quote visuals: Highlight bold claims and inspiring content.

• Step-by-step graphic explainers: Teach your readers clearly and with style.

• Stat or chart visualizations: Data can be dry, so turn it into a story-driven graphic.

• Thought leadership author image cards: Humanize your content!

• Stylized images: Use unique illustrations or icons that stand out and fit your brand. 

Marketing & Launches

Whether you’re launching something new or are solely focused on getting the word out there, branded visuals generate anticipation, drive clicks, and make sure your product doesn’t go unnoticed. 

• Teaser and countdown graphics: Build anticipation for product updates or exciting news.

• “Now live” feature drops: Own your moment! 

• Paid ad creative (static + animated): With solid graphics, you can hook fast and convert faster. 

• Partner or integration announcements: Ensure your collaborations still feel on-brand.

• Webinar or event visuals: Don’t forget to align your title slide, speaker intro pages, and promo banners. 

• Email headers: Yes, even your emails deserve design love!

Sales & Enablement

From the inside out, your sales team needs on-brand, ready-to-use visuals to help close deals and support customers. 

• Slide visuals for demo decks: Consistency builds trust with potential customers.

• One-pager callouts or stat blocks: Give your reps something they can slide into any conversation.

• Customer success quote visuals: Show the proof of what you’re promising!

• Integration visuals: Give them a first-hand look at how you plug into their workflow.

• Onboarding visuals: Turn new users into power users quickly with strategic graphics.

• Company stats call-outs: Keep a few “wow” numbers handy, and always on-brand.

The fastest way to build trust is through great design

Startups don’t need a massive brand book to look professional. You just need the right assets, ready to go. Visual helps you stay consistent, scale fast, and ensure your first impression hits every time.